New secrets to getting what you want every time
The Science of
Influence shows readers how to get anyone to say "yes" in eight minutes
or less. Synthesizing the latest research in the field of influence with
real-world tested experiences, it presents simple secrets that help
readers turn a "no" into a "yes." Every secret in this book has been
rigorously tested, validated, and found reliable academically and in the
real world.
Readers learn dozens of all-new techniques and
strategies for influencing others including how to reduce resistance to
rubble; send unconscious nonverbal messages that are consciously
undetectable; make people feel instantly comfortable in your presence;
decode body language; build credibility; and be persistent without being
a pain.
The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.
Kevin
Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert
on unconscious influence and body language for the BBC, the New York
Post, and such popular magazines as Cosmopolitan and Playboy. He teaches
Persuasion and Influence at the University of St. Thomas Management
Center. He is the author of 12 books including bestsellers such as
Irresistible Attraction: Secrets of Personal Magnetism and The
Psychology of Persuasion.
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